Anyone with an English degree appreciates a good turn of the phrase, and when someone is selling a service like coaching we often here the phrase "you can't afford NOT to have a coach!" when the pricing or affordability objection is raised. As agents we sometimes face the same objection from consumers when negotiating our fees.
"You can't afford not to" is often true. True statements are not always helpful to someone who simply can't make the math work.
A Rolls Royce is worth the money.
A Rolex is worth the money.
A trip to Paris is WELL WORTH the cost, and I say that from personal experience.
Something being worth the price tag doesn't magically put the money to pay for it in your bank account.
I could go on, but the catch-22 of needing to improve your income and not having the reserves to take the steps to make that improvement is something I know all too well.
We know that coaching works when the coaching customer does the work.
We know that the median income of agents who pay for coaching dwarfs that of those who do not. The conundrum in those instances is a chicken and egg matter, because the money was there to pay for the coaching to begin with, so it's also fair to say that agents who have more money will pay for coaching more often than agents who have challenges making ends meet.
In Ed Mylett's powerful book The Power of One More, he describes the uncanny way people with addictions are able to feed the habit no matter what, because that is the center of their existence. That's an extreme example, but when I heard him describe it on Audible (Yes; I read, but I love audio books when driving), it hit home for me. What we truly commit to, good or bad, we do. It could be good or bad. It could be chain smoking or exercise.
But no one comes lout of the womb with a cigarette or dumbbell in their hand. They pick it up along the way. You may not have the funds to start coaching for your real estate practice today. But that doesn't preclude you from saving up over time to initiate the long term goal, 6 weeks or 6 months from now.
The first day I was in the same room with my fellow members of the Zillow Agent Advisory Board in 2012, I was blown away by some of the monthly fees they paid to buy leads: $10,000 per month, $20,000, and even more was being spent and they were getting an enviable return on investment. I was spending about $250 per month.
$250.
Yet 8 years later, I was spending close to $9,000 per month myself for a team that was doing $25 million in annual closed volume. It didn't happen overnight.
Never say no. Don't even say maybe later.
Set a date as a goal to start the coaching journey, and make it your mission.
Whether you start on the goal date or a month or quarter later, you hit the ground running and see someone in the mirror you are proud of.
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